Decision Behaviour of Pepper Growers in India

Authors

  • Dr. V. Balamurugan
  • M. Rubini

Keywords:

Pepper Cultivation, Decision Behaviour, Garrett Ranking Technique

Abstract

This paper attempts to study the decision behavior of Pepper growers in Kerala, on analyzing using Garrett Ranking Technique, the first and foremost reason for preferring Indigenous varieties was ‘Consistent Yield of Pepper’ with mean score of 62.52, in analyzing factors responsible for the low productivity of pepper was ‘Pests and Diseases’. To increase the productivity the preventive measures to be taken with the support of biological research department. In analyzing the factors influencing the growers to sell pepper to village trader, ‘Convenient Sale Possibility’ was with mean score of 64.15 because the growers can sell their produce on any day and at any time to the village traders. If they want to sell their produce in assembling market which is far away from the production centers, they have to incur more on transportation by spending more time.

References

P.S.Goerge, K.N. Nair and K.Pushpangadan, “The Pepper Economy of India”, Oxford and IBH Publishing Company Pvt. Ltd, New Delhi,

, pp.18, 76-77.

Henry E.Garrett and P.S.Woodworth, Statistics in Psychology and Education, Vikas Fetter and Sciences Private Ltd., Bombay, 1969, p.329.

M.S.Madan, K.V.Peter, Jose Abraham and K.Sivaraman, “Raising Productivity of Black Pepper in Indian Context”, Spice India, vol.XIII, No.4,

April 2000, pp.2-7.

M.Renold, “Pepper Production Prospects in India during 1997-98 Season”, Indian Coca, Arecanut and Spices Journal, Vol.XXI, No.1,

January-March 1997, pp.1-5.

Jony A.Kallupurukkal, “Choice of Variety in Black Pepper”, Spice India, Vol.XII (3), March 1999, pp.2-4.

Paramjit Singh, “An Overview of Black Pepper Production in India”, International Pepper News Bulletin, Vol.XVI, No.3, July-September,

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Published

30-09-2016

How to Cite

Dr. V. Balamurugan, & M. Rubini. (2016). Decision Behaviour of Pepper Growers in India. Research Inspiration: An International Multidisciplinary E-Journal, 1(IV), 36–43. Retrieved from http://researchinspiration.com/index.php/ri/article/view/40

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