Main Article Content
The communicative power of the internet has essentially replaced many of the traditional tools particularly in the world of traditional advertising in print and broadcast media. Marketing being one of the most important tools for the promotion of a new product in the market globally or for an existing product market share. The modern time period has fabricated a transformation in the marketing techniques used by the manufacturers. The traditional marketing techniques which followed the offline methods to reach the audience which included newspapers, TV or radio advertisement, mail advertisement is now shifted to the social media marketing technique. The social media marketing is now a day predominantly used approach for the products in the marketing but still a business enterprise has to decide wisely on the approach to be used for the promotion of the product depending upon the targeted audience. Thus, this paper focuses on the traditional approaches used now a day. This paper also focuses on the basic of speedy expansion of the social media marketing tool for reaching the audience.
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Sharma, K. (2020, October). A surge in e-commerce market in India after covid-19 pandemic. A global journal of social sciences, 3(4), 54–57.
Bhatti, Anam & Akram, Hamza & Basit, Hafiz & Khan, Ahmed & Mahwish, Syeda & Naqvi, Raza & Bilal, Muhammad. (2020). E-Commerce trends during COVID-19 Pandemic. International Journal of Future Generation Communication and Networking.
Upeksha. A. S. Yapa, “The Impact of Social Media on Brand Awareness” International Journal of Engineering and Management Research, Vol. 07 Issue: 05, 2017.
W. Akram, “A study on Positive and Negative effects of Social Media on Society” International Journal of Computer Sciences and Engineering, Vol. 05 Issue: 10, 2017.
Mayank Yadav, “Social Media as a Marketing Tool: Opportunities and Challenges” Indian Journal of Marketing, Vol. 47, Issue: 3, 2017.
Tamara Grizanea, “Social Media Impact on Business Evaluation” Elsevier Journal-Science direct, Vol. 15 Issue: 1, 2016.
Dr. K. Alex, “A Study on Advertising Strategy of FMCG Sector in India” International Journal of Research -GRANTHAALAYAH, Vol. 04 Issue: 3, 2016.
Ehrens, T. (2014, November). What is customer relationship management (CRM)? - Definition from WhatIs.com. Retrieved July 21, 2017, from http://searchcrm.techtarget.com/definition/CRM
Andzulis, James “Mick” (2012) A Review of Social Media and Implications for the Sales Process. Journal of Personal Selling & Sales Management. Vol. 32(3). pp 305.
Marshall, Greg W., William C. Moncrief, and Felicia G. Lassk (2012) Revolution in Sales: The Impact of Social Media and Related Technology on The Selling Environment. Journal of Personal Selling & Sales Management. Vol. 32(3). Pp 349
Lalwani, R. (2012). Social Media and Business. The Journal for Decision Makers, 37(4), 69-71. doi:10.1177/0256090920120406
Hailey, L. (2010) The importance of social media marketing today. http://ezinearticles.com/?The-Importance-of-Social-Media-MarketingToday&id=3873989
Glen Drury, “Social Media: should marketers engage and how it can be done effectively?”, Journal of Direct, Data and Digital Market Practice, Volume 3, ISSN 1746 - 0166, Page 274 – 271.
Digital Marketing Institute. "Social Media: What Countries Use It Most & What Are They Using?" Accessed Oct 31, 2021.